Not only do more people own smart speakers, but they also dependent on the voice assistants to complete daily tasks. Loop Ventures forecasts that 75% of U.S. households will own a smart speaker by 2025.

As more homes adopt smart speakers, more consumers will utilize voice search to shop online, order food and organize their lives and many more things. The rise of voice search creates a big opportunity for ecommerce businesses in terms of keywords and content.

David Zimmerman, Director of eCommerce Solutions, Kensium, includs “more involvement of voice-enabled solutions in the commerce space with Amazon Alexa and Google Home” high on his list of 2020 trends to keep an eye on.